All Saints coffeeshop
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Project scope
Study for a coffeeshop\’s branding
Description
Project for a team of ex baristas who want to start their own café.
Client
Julie Deslauriers
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Contact
Pixels from Mars
We\’re a bilingual brand strategy design studio. We make your images speak. We help you interact with your audience. Let\’s talk about the wonderful things we could do together.
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The idea was to create a branding concept that would be softly disruptive. In a city where most coffeeshops\’ visual identity revolves around the coffee itself, we needed something that would raise eyebrows. In order to achieve that, we decided to focus on the clientèle rather than the product – and that\’s how the name \”All Saints\” was chosen. Oh, and did we mention? The coffee shop is located next to a church…Model name: Rachael Van Harmelen
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Other projects we\’ve worked on
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